The pharmaceutical company Akrikhin is expanding its range of Aquadetrim vitamin D3 products. The new products to enter the market will include tablets containing a higher dose of the vitamin and drops in a multi-purpose format.
The company has been taking care of its consumers for 85 years and, as an expert in vitamin D, is expanding the Aquadetrim product range. Soluble tablets at a dosage of 2000 IU will soon be available for sale. This product dosage is currently the only one present in Russia. The increased dosage allows adults to consume as little as just one tablet a day to maintain normal vitamin D3 level.
The Aquadetrim aqueous solution, already known by patients and popular with them, will also be available in a new increased volume of 15 ml. Thus, the company has been able to create a more cost-effective format for long-term use.
It is worth noting the easy and effective absorption of the aqueous form, both in drops and soluble tablets. Moreover, thanks to the variety of formats and convenient dispensing, the Aquadetrim range now covers people of all age groups.
Today, Aquadetrim is the absolute leader among vitamin D31 products and is number 1 in terms of consumption with 7 out of 10 residents of the country choosing Aquadetrim2. Besides, in 2021 this product line has been awarded the status of vitamin No. 1 in Russia3.
Vitamin D3 is one of the most essential vitamins for the body, because its deficiency can result in problems with bones and muscles, the nervous system, and immunity. According to the results of a joint study which was conducted by Akrikhin and Invitro in 2020, more than 72% of the Russian population experiences a deficit or deficiency in this vitamin. That is why the company pays great attention to this problem and is constantly working to improve the Aquadetrim product line.
1According to the Retail Audit of Registered Drugs in Russia database maintained by IQVIA Solutions, as of January to August 2021, the Aquadetrim brand is number one in terms of sales of medicinal products with the INN colecalciferol (vitamin D) in both packages and roubles in wholesale and retail prices.
21. Millward Brown, Brand Tracking, 2021; 2. 8 out of 10 men who consume vitamin D take Aquadetrim (80 % of men), 7 out of 10 women who consume vitamin D take Aquadetrim (67 % of women), according to GFK Consumer Panel Study, 2021.
3According to the Retail Audit of Registered Drugs in Russia database maintained by IQVIA Solutions, for pharmaceuticals sales in wholesale rouble prices in 12 months from February 2020 through January 2021.