In February 2020, Olga Smaznaya has taken over the position of Sales Director at Akrikhin.
The role of Sales Director was created by the decision of the top executives of Аkrikhin in light of the company’s long-term development plans, as well as for the purpose of further improvement of commercial performance and strengthening its competitive advantage in the top-priority area of building relations with pharmacy chains and distributors.
As Sales Director, Olga Smaznaya will be responsible for developing and implementing the corporate strategy for cooperating with pharmacy chains and distributors, building long-term relationships with key accounts, planning and creating a successful sales policy.
Olga Smaznaya has extensive experience in commerce, with more than 15 years’ record with the FMCG industry, from a trade marketing manager to sales director at DIAGEO, SUN InBev/Anheuser-Busch. Olga graduated from Volgograd University for the Humanities, specialising in Banking & Finance and Law.
Denis Chetverikov, President of Akrikhin:
We expect the unique expertise Olga Smaznaya has gained in the FMCG industry to strengthen our position in the commercial segment and raise the efficiency of dealing with our key partners and customers.